If you’re selling a home and perhaps the home has been sitting on the market longer than you think it should, hosting a broker open house may be a great option. A broker open gives the seller and the listing agent an opportunity to show off the home in the area and increase the chances of matching it with its next owner.

Benefits

A broker open is different from a traditional open house in the sense that the house is not shown to potential buyers but rather to other real estate agents. These agents tour the house and decide if the home meets the needs of one of their buyers. Showing the house to a group of real estate agents increases your chances of finding a buyer and may even provide multiple bids to choose from.

Even if the attending real estate agents don’t come back with a buyer, they can still offer valuable feedback on the state of the home. They may suggest that the price point is too high or that there are eyesores that need to be addressed. The information can be relayed back to the homeowner as a direct reflection of the industry’s opinion about the home, and they can feel good about making those necessary changes. This kind of feedback is invaluable, and fresh sets of experienced eyes are wonderful tools if you want questions answered and a home quickly sold to the right buyer.

Maximize the Potential

In order to host a successful broker open, marketing the event is essential not only to maximize attendees but to also draw in effective real estate agents in the area. Morgan Financial has been situated as a top local lender for over a decade, so naturally we have developed a multitude of contacts and close relationships with real estate agents across Brevard county. Utilizing this resource, we connect our valuable business partners with others in the community in order to provide a mutually beneficial relationship between them.

However, simply knowing this many realtors isn’t enough; properly marketing the event is crucial to its success. Immediately after scheduling the open, we have a dedicated team that will create and roll out marketing materials including flyers, social media presence, raffle giveaways, emails, phone calls, and even visits to offices for personal invitations. Even after the day comes and the attendees arrive, we are there to assist the seller and agent with networking and whatever else is needed during and following the event. Overall, we are there to ensure the event is both successful and enjoyable for all attendees.

This is a service that our loyal business partners have really come to value, and we are always looking to create new relationships with others in the industry. If you are interested in hosting a broker open with us, please give us a call today!