Real estate marketing in 2026 looks very different than it did even a few years ago.

Between changing buyer behavior, social media, video, and increased competition, agents and sellers alike are asking the same question: what marketing actually works today?

In this episode of Keeping Your Real Estate Business on Track, we sat down with Eric Power, a top-producing broker and owner of Power Realty, to break down what truly drives momentum, trust, and closings in today’s real estate market.

With over 20 years of experience selling homes across Brevard County and Florida’s Space Coast, Eric shares practical, proven strategies that go beyond trends and focus on what consistently works.

Why Marketing in Real Estate Has Changed So Much

Twenty years ago, real estate marketing was built around flyers, magazines, and print exposure. Today, buyers arrive informed, confident, and ready to negotiate before they ever step inside a home.

Eric points out that technology, online search, and social platforms have shifted power toward the consumer.

Buyers and sellers now expect:

• Professional visuals
• Clear positioning
• Confidence and credibility from day one

Marketing is no longer about being everywhere — it is about being relevant and trusted.

There Is No Single “Right” Way to Market a Home

One of the biggest mistakes agents make is assuming there is a universal formula.

Eric is clear:
“There is no single right way to market real estate.”

Some agents thrive through video.
Others dominate through community involvement.
Some build businesses through open houses or neighborhood expertise.

The key is choosing a strategy that:

• Matches your personality
• Fits your market
• Can be duplicated consistently

Once you find what works, repeat it.

Position Yourself as the Local Market Expert

Eric has spent decades tracking local housing data, inventory levels, and sales trends — and he uses that knowledge daily.

Simply knowing:

• How many homes are on the market
• How inventory compares year over year
• Where activity is increasing or slowing

…instantly positions you as a trusted expert.

This approach works whether you are an agent or a homeowner preparing to sell. Confidence backed by facts builds trust fast.

Why Relationships Still Outperform Lead Buying

While many agents rely on paid internet leads, Eric built his business organically through relationships and referrals.

His philosophy is simple:
A recommendation from a friend carries more weight than any advertisement.

Relationship-based marketing includes:

• Community involvement
• Supporting other professionals
• Staying visible without being salesy
• Being helpful before being transactional

This approach creates long-term momentum instead of short-term spikes.

The Power of Social Media Without Overdoing It

Social media remains one of the most effective free marketing tools when used correctly.

Eric uses platforms like Facebook to:

• Stay top of mind
• Share professional wins selectively
• Show the human side of his business
• Support other local professionals

The goal is not constant selling — it is consistency, authenticity, and visibility.

Why Open Houses Still Matter in 2026

Despite new technology, open houses continue to be a powerful tool.

Eric credits several key career moments directly to open houses that created:

• New relationships
• Repeat clients
• Long-term referral chains

Open houses provide face-to-face connection that digital marketing cannot replace.

What This Means for Sellers in 2026

For homeowners planning to sell, marketing matters more than ever.

The right strategy includes:

• Strong online presentation
• Accurate pricing based on data
• A proactive agent who manages the entire process
• Clear communication and negotiation strategy

Homes that are marketed correctly still perform well — even in more balanced markets.

Final Thoughts

Real estate marketing in 2026 is not about chasing trends.

It is about:

• Trust
• Relationships
• Consistency
• Clear positioning

Agents and sellers who focus on fundamentals while adapting to modern tools will continue to win.

Thinking about buying or selling in 2026?
Talk with a local expert who understands today’s market and strategy.

👉 Get started here:
Contact Morgan Financial