For real estate agents, marketing is key in driving the success of your business. However, marketing in the modern age can seem intimidating to some, especially if you’re a real estate agent who has been in the industry for many years.

Fortunately, there’s a few marketing tactics out there that even a beginner can start doing to grow their business as a real estate agent:

Harness the Power of Social Media

Social media is an incredibly powerful tool, because it is one of few outlets that spreads across such diverse demographics. Just as companies both large and small have done, real estate agents MUST make themselves present on social media across many platforms.

Nowadays, many real estate agents use Facebook as their primary social media outlet. While Facebook is great and highly effective, you should not limit all your efforts there. Branch out and explore Twitter, Pinterest, Snapchat, and Instagram. There are so many ways to create interesting content on these platforms with minimal effort.

Be Mobile

Being mobile is crucial today, as 66% of emails are opened either on a smartphone or a tablet. If you have a website or email marketing strategies in place, make sure that they are mobile-friendly.

Automate Your Efforts

Real estate agents hardly have time to spare between showing houses and caring for their clients, so any marketing efforts that you can automate will be extremely beneficial.

Most social media platforms such as Facebook have options to schedule posts in advance. Take a day each month to schedule quality content to post throughout the month such as informative articles, upcoming holiday posts, or anything else you think your audience would enjoy.

Let Your Personality Shine

While there are certainly times and places for the highest levels of professionalism, don’t confine yourself to power suits and sales pitches.

One of the most fundamental rules of business is that people do business with people they know and like. Find your most likeable qualities and let them shine through both in-person and online. Show your clients and associates that your unique and fun personality traits are what make you great at what you do.

These tips are beginner-friendly and simple to start implementing today. However, Morgan Financial has a fantastic marketing team with a great deal of insight into buyers and real estate agents alike. In fact, if you are interested in attending a presentation about marketing as a real estate agent, please give us a call at 321-265-4000 and ask to speak to John Henderson.