In today’s real estate market, especially here in Brevard County, cash buyers are making waves. Nearly 1 in 3 home purchases are closing with cash — largely driven by out-of-state buyers leveraging decades of equity from homes in high-priced areas like the NorthEast.

But here’s the good news: financed buyers are still winning deals — and with the right approach, so can you.

💸 Why Cash Buyers Are So Common

Many cash buyers are retirees, second-home seekers, or investors. They’re pulling funds from home equity, retirement accounts, or investment portfolios to skip the mortgage process entirely. They also may be selling a property somewhere else, and moving that equity into their new home purchase.  It creates the illusion that cash is always king.

But don’t be fooled — 66% of home purchases are still financed, and sellers aren’t ignoring those offers.

🤝 Financed Offers Can Still Win

In fact, financed offers often close at higher sale prices than cash offers. Why? Because sellers may be willing to take a slightly longer closing time if it means more money in their pocket — especially when inventory is up and competition is more balanced.

💼 Tips to Compete with Cash:

1. Get Fully Approved, Not Just Pre-Qualified
   A full underwritten approval shows sellers you’re serious and ready.

2. Shorten the Inspection Period
   Match or beat the cash buyer’s terms with a 7–10 day inspection window.

3. Close Faster (or on the Seller’s Timeline)
   Ask the seller what their ideal closing date is and try to match it.

4. Negotiate for Concessions, Not Price
   Use seller credits to buy down your rate or cover closing costs — it’s often more impactful than a price cut.

5. Partner with a Trusted Lender
   A respected local lender (like Morgan Financial) can reassure sellers and listing agents that your deal is solid.

💡 Real Talk: Cash Isn’t Always Easier

Many cash buyers are more demanding during inspections and back out more easily, creating uncertainty for sellers. With a strong lender and the right offer structure, your financed deal can look just as — if not more — attractive.

🔑 Final Thought

Cash might be flashy, but strategy wins homes. If you’re buying in Brevard County and want to compete like a cash buyer, our team at Morgan Financial is here to help. We’ll give you the tools, approval, and confidence to stand out — even in a cash-heavy market.

📲 Contact us today to get fully approved and start shopping smart!

Kellie Bowling – Compass Real Estate – 321-446-6575 – [email protected]

📞 Reach out to Morgan Financial today to schedule a no-pressure consultation and take control of your home buying journey.

321-265-4000

Contact us at Morgan Financial

Ready to Apply?

Contact us at Morgan Financial to discuss your mortgage options, whether you’re buying, refinancing, or just curious about your next steps in this evolving market!