Broker opens are excellent opportunities to showcase a home to other agents, and simply making the decision to host one has many benefits and can greatly increase your chances of selling the home quickly. However, there are many things you can do to go above and beyond simply opening the doors to agents, so here are a few things that you can do to ensure the success of your event.

Wine and dine

Food is arguably the most important aspect of any event. People love any excuse to munch on good food while enjoying even better company. Be sure to provide a plentiful assortment of snacks and finger foods for your guests to keep them full and happy throughout the event.

Do something special

As it hardly needs stating, real estate agents spend a large amount of time in and around homes, so they likely attended more open houses than they care to count. In order for both the home and the broker open to stand out, do something a little special and memorable. That could be something as simple as hosting a classy wine tasting or highlighting one of the more unique or charming features of the home. For example, if the home has a lovely garden or backyard, encourage guests to go outside, enjoy the weather, and maybe even serve them iced tea or lemonade.

Give away prizes

One of the more effective incentives for attending an event is the chance to win something, even if that something is just a small gift card to Starbucks. A raffle is a great activity to mix up the event and add a little excitement to the broker open.

Market the event

The main key for a successful broker open is getting the word out. If nobody knows about the event, then naturally nobody will show up. You will need to dedicate a good amount of time to distributing flyers, calling up your list of contacts to invite them, and so on in order to attract enough attendees to make the event worthwhile.

On the other hand, bringing in a reputable company from the industry to assist you can be quite beneficial, allowing you to spend more time on the event itself and getting the home sold to the right buyer. Morgan Financial has the knowledge and the connections to properly market your next broker open, and you can read about those services and the benefits here.

With these things in mind and properly executed, your next broker open is sure to be a great success.