The days of throwing marketing ideas at the wall to “see what sticks” are over—especially for real estate agents trying to stay competitive in 2025. We recently sat down with Maria Artediello of Remax Solutions in Brevard County, Florida, and she broke down exactly what’s moving the needle in her business—and what’s not worth your time.
Maria, a former science teacher turned high-performing real estate agent with over $28.7 million in sales, has a simple message: Consistency, personalization, and education win in today’s market.
Here’s what’s working:
Social media with a purpose – Instead of just showcasing listings, Maria uses content to educate clients about the process. This builds trust and positions her as a knowledgeable resource.
Video email – Tools like BombBomb help her connect on a human level. Seeing a face behind the message increases response rates and retention.
Referrals are gold – Staying top of mind with past clients and family through real engagement—not just automation—is her top source of new business.
In-person interactions – Even checking out at Costco turned into a lead, simply because someone recognized her from social media.
And what didn’t work? Direct mail postcards. For Maria, they lacked the frequency and budget needed to make an impact. But even there, she admits that consistency is what drives results.
“You can’t just do a one-and-done marketing effort and expect magic. You need to show up consistently, add value, and be real.” – Maria Artediello
Bottom Line:
If you’re a real estate professional in 2025, your marketing strategy needs to be authentic, repeatable, and hyper-targeted. Skip the guesswork—focus on what works.
Looking to work with a winning mortgage team?
Reach out to the professionals at Morgan Financial — we’re here to help agents and homeowners navigate the market with confidence and clarity.
👉 Reach Out today!
